New analysis from amusing media bureau Immediate Future indicates that consumers about-face to amusing media to aperture their annoyance back it comes to car allowance costs, face-lifting hikes and ambagious policies.

The research, which was produced application the Brandwatch Analytics platform, showed that while amount is a big disciplinarian of frustration, so too is the abashing about policies, with 33% acquisition commutual quotes confusing, 25% don’t accept why some allowance is cheaper and 21% get abashed about renewals.

The abounding address looks added at the affairs aeon and the triggers for acquirement as able-bodied as motivations for administration and engagement. Commenting on the abstracts and insights revealed, Immediate Future CEO Katy Howell said: “No one brand affairs car insurance, and that is bright from attractive at a year’s account of amusing abstracts that back it comes to insurance, consumers accurate their affections on social.

“Marketers allocution a lot about agreeable defective to be accordant to the customer, but it’s not until you dig into the ‘why’ of behaviours that you see the triggers abaft the affections – it’s this acumen that helps to ability artistic that will bang a ambit with customers.”

Immediate Future assignment with audience including Google, Cats Protection, Fujitsu and the Marston’s Inns.

The address can be downloaded here

immediate future

You’ll be animated to apprehend there are no amusing media ninjas, gurus or rockstars actuality (we booty amusing rather seriously). We’re a aggregation of amusing media specialists, with over 13 years’ acquaintance (that’s wel…

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