There are many shopping malls in the US that are out-of-date and in need of renovation. Hamilton Place Mall in Chattanooga, Tennessee was built in 1987 with one million square feet of retail space. After many years, in 2011 the mall was in need of renovation and upgrades.
Richard Foy with CommArts Stantec describes the design process of renovation. As the economy took a dive, so did the budget for Hamilton Place Mall renovation. Due to changes in the economic environment, proposed designs were presented three times to fit different budgets. The approved design for renovation cost around seven million US dollars. Under the low budget renovation, included were new mall entrances and signs, upgraded carpet, paint and floor tile and a redesigned food court with expansion by 6,000 square feet. Hamilton Place Mall stayed open during the renovation. Remodeling of the old mall brought to Hamilton Place more big name retail stores and more shoppers.
There are many more malls just like that in the US that needs to be renovated or retrofitted. Foy points out that we do have excessive retail space in the US alone. Under these conditions there is strong competition for consumer attention.
